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Online store features for fashion and e-commerce brands

The features I build into fashion and e-commerce stores, grouped by what they do for you.

Help shoppers choose

Answers shoppers' questions before they leave.

  • Quick view

    Preview a product, pick size and colour, and add to cart without leaving the collection page.

  • Size guide and fit finder

    Size charts, unit conversion, model height and size worn, plus a short quiz that suggests a size.

  • Colour swatches and variants

    Every colour and size visible at a glance, with stock shown for each option.

  • Filters and search

    Filter by size, colour, fit and price. Search that finds the right product fast, including typos.

  • Wishlist

    Let shoppers save pieces and come back to them later.

  • Lookbooks and shop the look

    Styled images with hotspots that link to each product in the outfit.

  • Product video and zoom

    Front and back views, close-up zoom and short product videos.

Help you sell more

Small changes that raise the average order.

  • Bundles, upsell and cross-sell

    “Complete the look” and related product blocks that add items to the basket.

  • Slide-out cart and free-shipping bar

    Shoppers see their basket instantly and how close they are to free delivery.

  • Back-in-stock and low-stock alerts

    Email or message shoppers when a size returns, and show when stock is running low.

  • Pre-order and made-to-order

    Take orders before stock arrives, with clear dispatch dates.

  • Cash on delivery and mobile payments

    Cash on delivery, bKash, Nagad and card payments side by side, with the right options shown per country.

  • Gift wrapping and cart notes

    Gift options and order notes added to the cart.

  • Reviews and social proof

    Customer reviews and ratings shown where shoppers decide.

Help you run the store

Keeps the store fast, findable and easy to manage.

  • Returns and exchanges

    A simple return request flow that saves you inbox time.

  • Order tracking page

    Customers check order and courier status themselves, so you answer fewer “where is my parcel” messages.

  • Loyalty points and discount codes

    Reward repeat buyers and run offers without manual work.

  • SEO and structured data

    Clean category structure and product markup for search results.

  • Speed and Core Web Vitals

    Optimised images and lean code so pages load quickly on mobile.

  • Analytics and tracking

    GA4 and conversion tracking set up so you can measure what works.

  • Easy-to-edit dashboard

    Your team can update products, images and blog posts without help.

Need a feature that is not listed? Tell me what your store should do.

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Frequently asked questions

Quick answers about pricing, timelines, local payments and how a project runs. Can’t see yours? Ask me directly.

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Every project is scoped and quoted individually after we talk. There are no fixed packages, so you only pay for what your store needs.

It depends on catalogue size and features. You get a timeline in the quote before any work starts.

Yes. For Bangladesh stores I set up local payment methods, cash on delivery and courier links such as Pathao, Steadfast or RedX, and I test the full order flow before launch.

Yes. I work remotely with brands worldwide and agree meeting times that suit your timezone.

Yes. I audit the current store first, then agree what to keep, rebuild or speed up.

Yes. I move products, customers and orders to WooCommerce or another platform and set up redirects to protect your search rankings.

I build the technical SEO foundations: fast pages, clean structure, product markup and sitemaps. Rankings also depend on your content, competition and time, so I do not promise positions.

You receive the site, documentation and a handover walkthrough. Ongoing support can be agreed separately.

Have a store project in mind?

Tell me what you sell and where the store is stuck. You get a scoped quote and timeline, with no obligation.

Start a project

Request a store audit

Leave your email. I will reply with how an audit works and what it covers.

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